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Habilitas Analytics

football, character analytics, footballer analytics, AI, machine learning


We deliver independent analytics consultancy, uniquely specialising in character analytics



Habilitas works with elite sports organisations to review their use of intelligent analytics in all aspects of their business. We have world class expertise in Artificial Intelligence and Machine Learning and their practical application to real world solutions. We are independent of all products and bespoke systems providers and pride ourselves on our ability to support organisations in their selection and use of analytics tools and processes.

The formal measurement and inclusion of selected character attributes in the selection and development of players is the future of analytics


We do so by delivering a collaborative approach from board level to the analytics teams themselves, ensuring that each component of your team are confident that our objectives are to support their roles and enable them to deliver excellent results.


Our research has shown that while football clubs use available player performance data in their analyses of elite and expensive transfer targets, almost none of this data takes account of character attributes.


For example, determination, performance under pressure, tenacity, persistence, guile, relentlessness.


Based upon our research into those character attributes identified across a wide variety of sports, and those key attributes we identified, we will help you to develop a formal definition of your club's ideal character profile.


We will then use our own techniques to formally measure these selected character attributes for your selected transfer targets to support your recruitment team, or your current playing squad to support your coaching staff.


We are also able to work with you to ensure that your existing tools provide you with the results which are most valuable to your goals. If you are considering which tools to select then we will support your analysis and selection.


We maintain a very strong business focus, measuring decisions and next steps against your sporting and financial objectives. We apply the highest ethical standards to our handling of data and absolute protection of the highly competitively valuable data and conversations of our clients.


Our team is comprised of world leading experts in all areas necessary for any challenge and our University relationships provide us with ready access to any additional skills should we need them.


Our promises to you



Absolute confidentiality: We recognise the extremely competitive nature of each component of your business and guarantee that every element of your data and every discussion will be absolutely protected. We will not commence work with you until we have a mutually agreed Confidentiality Agreement and Memorandum of Understanding in place.


Ethical processes: We operate under strict ethical guidelines, particularly in the area of analytics to do with playing staff or any other aspects of our activities. Each member of our team operate to the highest ethical standards, as evidenced from our research and medical discipline and affiliations.


Independence: Habilitas and each of its staff are completely independent of all product and systems providers. Our sole objective is to provide our customers with the best advice and guidance to support their business objectives.


Business focus: We will retain a strong business focus in all aspects of our work with you, with close attention to your financial objectives and constraints.


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